香港專利授權及特許經營協會

 


副會長:李家聲先生

 

 

 

關於李家聲

 

李家聲先生畢業於英國著名學府華威大學,取得電子商易及商業管理的碩士學,現為亞洲餐飲策劃的市場總監,並出任香港專利授權及特許經營協會副會長,在市務推廣及品牌管理有13年的經驗,曾經任職於新世界集團、CSL流動通訊及香港賽馬會等大型企業。

 

2009年開始,李家聲先生在台灣引入上市公司品牌日出茶太及La Kaffa在香港、澳門及中國國內銷售及營運策略發展,開店多達150間,在特許加盟及餐飲開店等領域有著豐富的實戰經驗。

 

李家聲先生經常參與香港貿易發展局及香港生產力促進局各種特許加盟論壇及代表業界作發言嘉賓。

 

About Franco Lee

Franco was graduated from the prestigious University of Warwick in England, major in  eBsuiness Management.  He is now the Marketing Direction of Food Channels and Vice-Chairman of Licensing & Franchising Association of Hong Kong (HKLFA). He worked in New Work Group, CSL Mobile and Hong Kong Jockey Club etc, with more than 13 years experience on marketing planning & brand management.

 

Franco Lee corporated with the listed company Chatime & La Kaffa to Beginning in 2009, Franco Lee introduced the listed Taiwan brands, Chatime & La Kaffa, to Hong Kong, Macau and China markets. More than 150 shops have been opened, showing that he has solid experience in business development, catering industry and franchise business models.

 

Franco Lee is also the frequent speaker in HKTDC Hong Kong Trade Development Council and HKPC Hong Kong Productivity Council, as well as the representative of franchise & catering  industry to different media & industry forum.

 

 

 

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